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Walk 4 africa re-launch strategy

W4As re-launch strategy provides solutions to four key problems, which are perceived as barriers to Africa’s growth in the adventure and sport sectors of global tourism. 

Click on the image to view our
Co-Founder Pitch Deck.

All of our co-founders have extensive knowledge and experience in the Africa inbound tourism industry and most own and operate existing businesses in their countries. 

Each co-founder is an integral part of our re-launch development team. They contribute local knowledge to our business plan, share ideas via the W4A Business WhatsApp Group, and will own equity in the W4A subsidiary businesses when the companies are registered in their respective countries.

No co-founders are expected to invest money in the W4A subsidiary business. They will earn equity in accordance with their input to the development phase.

ADVENTURES begin at coUNTRY level

Our Country Co-Founders are the heroes and heroins of the Walk For Africa (W4A) relaunch. Without them, we cannot take a single step along our relaunch journey.

These are the people who drive our Mission, realise our Vision, and exemplify our Values.

Our co-founders in each African country are actively involved in all aspects of launching local sport and adventure tourism events. They work with government departments, such the departments of Tourism, Environment, and Conservation, as well as provincial and municipal departments, to obtain support and permits. They handle transportation, logistical issues, and contract local suppliers where possible. That’s the whole idea behind sustainable tourism – to spend money where it counts the most – with local communities.


Our co-founders in each country are supported by the W4A Group, which maintains the Events4Africa marketplace app, provides IT support, access to our bespoke outdoor event planning software, and provides the marketing, legal, and financial support necessary to organise successful and profitable outdoor events.



If you are a citizen of one of the African Union Member States, are actively involved in the Africa in-bound travel & tourism industry, and would like to get involved, please email and indicate which country you represent.